The Department of Arts & Design empowers students to combine creativity, visual intelligence, and AI-enhanced design practices to thrive in the modern creative economy. The department supports pathways in fashion, digital media, product design, animation, multimedia production, and innovative digital arts.
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Department of Arts & Design (Integrated with AI)
Creative education in fashion design, digital marketing, product design, multimedia, animation, storytelling, and portfolio development.
Purpose & Direction
Mission & Vision
Mission
To prepare future-ready designers through creativity, AI-integrated innovation, technology, and strategic design education.
Vision
To become a recognized center of creative excellence where technology, Artificial Intelligence, studio practice, and industry engagement empower graduates to lead and innovate in Pakistan’s growing design economy
Why choose us
Why Choose Department of Arts & Design (Integrated with AI)?
Studio and portfolio culture
Assessment mirrors professional deliverables — collections, campaigns, reels, and product concepts.
Multiple design disciplines
Fashion, digital marketing, product, and multimedia/animation pathways under one roof.
Industry-facing projects
Briefs and critiques prepare you for clients, deadlines, and presentation standards.
Technical labs for makers
CAD, digital media, textile, and animation spaces support hands-on making.
Academic pathways
Programs in Department of Arts & Design (Integrated with AI)
undergraduate
BS Creative Design & Digital Marketing
Duration: 4 years
Credit hours: To be confirmed by IUHT academics
Intermediate or equivalent qualification; creative portfolio guidance may apply.
undergraduate
BS Fashion Design
Duration: 4 years
Credit hours: 130-140
Intermediate or equivalent qualification; portfolio guidance may apply.
undergraduate
BS Multimedia & Animation Design
Duration: 4 years (8 semesters)
Credit hours: 130–140 credit hours
FSc/FA or A-Levels; portfolio and design-aptitude assessment required.
undergraduate
BS Product Design
Duration: 4 years
Credit hours: To be confirmed by IUHT academics
Graduate ready
Learning Outcomes
Key competencies and skills you will develop by graduation.
1
Develop original design concepts from research through iteration to final presentation.
2
Use industry-standard digital tools appropriate to the chosen design discipline.
3
Apply principles of visual hierarchy, typography, colour, and composition.
4
Document process and articulate design rationale to peers and reviewers.
5
Respond to briefs with ethical awareness of audiences, representation, and sustainability.
6
Curate a cohesive portfolio that reflects professional goals.
Department faculty
Meet the faculty
Admissions 2026