This programme connects brand storytelling, design tools, content creation, campaign thinking, and digital marketing practice.
Students prepare for creative, marketing, social media, content, and brand roles.
UndergraduateAdmissions Open
BS Creative Design & Digital Marketing
- Duration
- 4 years
- Credit hours
- To be confirmed by IUHT academics
- Eligibility
- Intermediate or equivalent qualification; creative portfolio guidance may apply.
BS Creative Design & Digital Marketing image
Program overview
Academic plan
Scheme of studies
Representative semester structure and credit distribution. Final course titles and credit hours may be adjusted per HEC and accrediting-body requirements.
BS Creative Design & Digital Marketing — 4 years (8 semesters), 130–140 CH.
Semester I (15–18 CH)
- Introduction to Creative Design — 3 CH
- Drawing & Visualization — 3 CH
- Fundamentals of Marketing — 3 CH
- English Composition — 3 CH
- Computer Applications — 2 CH
- Pakistan Studies — 2 CH
Semester I (15–18 CH)
- Introduction to Creative Design — 3 CH
- Drawing & Visualization — 3 CH
- Fundamentals of Marketing — 3 CH
- English Composition — 3 CH
- Computer Applications — 2 CH
- Pakistan Studies — 2 CH
Semester II (15–18 CH)
- Design Principles & Color Theory — 3 CH
- Digital Graphics (Photoshop / Illustrator) — 3 CH
- Consumer Behavior — 3 CH
- Communication Skills — 2 CH
- Islamic Studies / Ethics — 2 CH
- Introduction to Media Studies — 3 CH
Semester II (15–18 CH)
- Design Principles & Color Theory — 3 CH
- Digital Graphics (Photoshop / Illustrator) — 3 CH
- Consumer Behavior — 3 CH
- Communication Skills — 2 CH
- Islamic Studies / Ethics — 2 CH
- Introduction to Media Studies — 3 CH
Semester III (15–18 CH)
- Typography & Layout Design — 3 CH
- Branding & Identity Design — 3 CH
- Content Writing & Copywriting — 3 CH
- Social Media Marketing — 3 CH
- Photography & Visual Storytelling — 3 CH
Semester III (15–18 CH)
- Typography & Layout Design — 3 CH
- Branding & Identity Design — 3 CH
- Content Writing & Copywriting — 3 CH
- Social Media Marketing — 3 CH
- Photography & Visual Storytelling — 3 CH
Semester IV (15–18 CH)
- UI/UX Design — 3 CH
- Web Design (HTML/CSS Basics) — 3 CH
- Digital Marketing Strategies — 3 CH
- Video Production & Editing — 3 CH
- Research Methods — 2 CH
Semester IV (15–18 CH)
- UI/UX Design — 3 CH
- Web Design (HTML/CSS Basics) — 3 CH
- Digital Marketing Strategies — 3 CH
- Video Production & Editing — 3 CH
- Research Methods — 2 CH
Semester V (15–18 CH)
- Search Engine Optimization (SEO) — 3 CH
- Paid Advertising (Meta / Google Ads) — 3 CH
- Motion Graphics & Animation — 3 CH
- E-Commerce & Online Business — 3 CH
- Elective I — 3 CH
Semester V (15–18 CH)
- Search Engine Optimization (SEO) — 3 CH
- Paid Advertising (Meta / Google Ads) — 3 CH
- Motion Graphics & Animation — 3 CH
- E-Commerce & Online Business — 3 CH
- Elective I — 3 CH
Semester VI (15–18 CH)
- Data Analytics for Marketing — 3 CH
- Influencer & Content Marketing — 3 CH
- Brand Strategy & Campaign Planning — 3 CH
- Internship / Industry Placement — 3–6 CH
- Elective II — 3 CH
Semester VI (15–18 CH)
- Data Analytics for Marketing — 3 CH
- Influencer & Content Marketing — 3 CH
- Brand Strategy & Campaign Planning — 3 CH
- Internship / Industry Placement — 3–6 CH
- Elective II — 3 CH
Semester VII (15–18 CH)
- Creative Campaign Development — 4 CH
- Portfolio Development — 3 CH
- Entrepreneurship in Digital Media — 2 CH
- Elective III — 3 CH
- Research Project I — 3 CH
Semester VII (15–18 CH)
- Creative Campaign Development — 4 CH
- Portfolio Development — 3 CH
- Entrepreneurship in Digital Media — 2 CH
- Elective III — 3 CH
- Research Project I — 3 CH
Semester VIII (15–18 CH)
- Final Year Project / Capstone Campaign — 6 CH
- Research Project II / Thesis — 3 CH
- Seminar / Presentation — 2 CH
- Elective IV — 3 CH
Semester VIII (15–18 CH)
- Final Year Project / Capstone Campaign — 6 CH
- Research Project II / Thesis — 3 CH
- Seminar / Presentation — 2 CH
- Elective IV — 3 CH
Specialization / elective areas
- Graphic Design & Branding
- Social Media Strategy
- Digital Advertising
- UI/UX & Web Design
- Content Creation & Influencer Marketing
Specialization / elective areas
- Graphic Design & Branding
- Social Media Strategy
- Digital Advertising
- UI/UX & Web Design
- Content Creation & Influencer Marketing
Outcomes
Career opportunities
Pathways graduates often pursue in industry, public service, further study, and entrepreneurship.
- Brand designer or visual identity specialist
- Brand designer or visual identity specialist
- Art director at agencies
- Art director at agencies
- Social media manager
- Social media manager
- Content strategist or creator
- Content strategist or creator
- Digital marketing specialist
- Digital marketing specialist
- UX/UI designer
- UX/UI designer
- Freelance brand consultant
- Freelance brand consultant
Admissions 2026